ClickFunnels vs. Keap: A Comprehensive Comparison

An illustrated comparison between the software systems ClickFunnels and Keap. This should be a detailed infographic demonstrating the unique features, advantages, and disadvantages of each platform. The right side of the image should represent ClickFunnels with its branding colors but avoid using specific logos or trademarks. The left side of the image should do the same for Keap. The center of the image could house a balance scale to symbolize the comparison between the two systems.ClickFunnels vs. Keap: A Comprehensive Comparison

In the realms of online marketing and sales, choosing the right software to boost your business’s growth can be a daunting task. Two major players in this competitive field are ClickFunnels and Keap (formerly known as Infusionsoft), each offering a suite of tools designed to enhance customer acquisition, sales processes, and overall business automation. This article provides a comprehensive comparison of ClickFunnels and Keap, focusing on their features, pricing, ease of use, and customer support, to help you decide which platform might be the best fit for your business needs.


Key Features


ClickFunnels is primarily known for its powerful funnel-building capabilities. It allows users to easily create a sequence of web pages that leads the visitor through the sales process, from the initial landing page to the final checkout. It also includes:

– A/B testing for optimizing landing pages.
– Email integration with major providers.
– Membership site functionality.
– Built-in payment processing systems.


Keap, on the other hand, focuses more on customer relationship management (CRM) alongside sales and marketing automation. Its key features include:

– Comprehensive CRM tools to manage customer interactions.
– Advanced email marketing capabilities, including automation.
– Detailed analytics and reporting.
– Sales pipeline management and quoting tools.

Pricing Structures

Pricing is a crucial aspect when considering any software solution. Both platforms offer tiered pricing structures based on the features and the number of contacts or funnels.


ClickFunnels offers a straightforward pricing model with two main plans: the Standard Plan and the Platinum Plan. The Standard Plan includes a limited number of funnels and pages, while the Platinum Plan offers unlimited funnels, pages, and additional features such as follow-up funnels and priority support.


Keap provides three main pricing tiers: Lite, Pro, and Max. Each plan offers an increasing level of features, with the Lite plan focusing on basic CRM and email marketing, while the Pro and Max plans add more advanced sales and marketing automation features. Pricing also scales with the number of contacts in your database.

Ease of Use

The user experience is another critical factor to consider, as it can significantly impact your team’s productivity and the speed at which you can deploy your marketing strategies.


ClickFunnels is designed with the non-tech savvy user in mind, offering an intuitive drag-and-drop interface for building funnels. Users can quickly create beautiful landing pages without any coding knowledge.


Keap also focuses on ease of use but has a steeper learning curve due to its more extensive set of features, particularly around CRM and advanced automation. However, once mastered, it provides a powerful platform for managing all aspects of customer interactions and automations.

Customer Support

Support can make a big difference, especially for businesses that rely heavily on their sales and marketing software for daily operations.


ClickFunnels offers a comprehensive knowledge base, video training materials, and a community forum. For direct support, users can access chat support on the Platinum Plan, but not on the Standard Plan.


Keap shines in customer support, offering chat, email, and phone support on all plans. They also provide a rich library of resources and a community forum for additional help and networking with other users.

In summary, ClickFunnels and Keap cater to slightly different needs despite their overlap in functionality. ClickFunnels is ideal for businesses focusing on building and optimizing sales funnels with less emphasis on CRM functions. In contrast, Keap is suited for those who need robust CRM features combined with advanced sales and marketing automation.

Choosing between ClickFunnels and Keap ultimately depends on your business’s specific needs, priorities, and the level of complexity you’re prepared to manage. Each platform offers unique strengths that can significantly impact your business’s growth, so consider the features, pricing, and ease of use that best align with your objectives before making a decision.

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